After reading the article” Forget Design thinking and Try Hybrid Thinking” by Dev Patnaik I have to say that I absolutely agree with the author that “The secret isn’t design thinking, it’s “hybrid thinking”: the conscious blending of different fields of thought to discover and develop opportunities that were previously unseen by the status quo.” Design is idea first of all, problem solving. Another question is how we designers can solve a problem efficiently. Certainly we can apply design knowledges of Design field and an industry, though it seems for me now that it is not enough. The way of solving a problem should be a multidisciplinary: “Hybrid thinking is much more than gathering together a multidisciplinary team. Hybrid thinking is about multidisciplinary people”. The bright sample of this statement in my opinion is “IDEO” team people that build their work according this principle.
My question is why? Why do we need people with experience in different fields to get success in Design problem solving? Can we came up with successful solutions if only people from one field participate? Sure we can if those people have fresh and innovative ideas. Though only hybrid thinkersl basically came up with newest, fresh and shocking ideas because they have different points of view and different experience. Applying their experience working on a project their do not lock their “thinking” in the box of “field experience”, do not afraid broke rules.
I like what Lou Lenzi says about hybrid thinking: “You need to be one part humanist, one part technologist, and one part capitalist.” This is the point. Do not think like a designer, think as innovator, do not afraid come out of the “box” and innovate, solve the problems as a hybrid thinker.
